Booking & Gigs

Learn how to book more shows, work effectively with venues, negotiate better deals, and build a thriving live performance career for your band.

Overview

Live performances are essential for building your fanbase, generating income, and establishing your band's reputation. Mastering the art of booking gigs and working with venues will open doors to better opportunities and help you create a sustainable touring career.

Key Topics

Getting Started

• Booking your first gigs as a new band
• Building a press kit and EPK
• Creating an effective pitch to venues
• Networking with venue owners and promoters
• Starting with open mics and small venues

Venue Relationships

• Finding the right venues for your band
• Building long-term venue relationships
• Understanding venue expectations
• Working with booking agents
• Venue etiquette and professionalism

Negotiation & Contracts

• Understanding different payment structures (door deals, guarantees, vs. percentage)
• Negotiating fair performance fees
• Reading and understanding performance contracts
• Rider requirements and technical needs
• Deposit and cancellation policies

Show Promotion

• Promoting your shows effectively
• Using social media for show promotion
• Creating compelling event pages
• Working with local media
• Building advance ticket sales

Performance Logistics

• Load-in and soundcheck procedures
• Technical requirements and stage plots
• Merchandise sales at venues
• Managing your setlist
• Post-show follow-up

Related Articles

Explore our comprehensive guides on booking and performing:

• How to Book Your First Gig
• Creating an Effective EPK
• Negotiating Performance Fees
• Building Venue Relationships
• Show Promotion Strategies
• Tour Routing and Planning

Frequently Asked Questions

How do I book my first gig as a new band?

Start with open mic nights, battle of the bands competitions, and smaller local venues. Build a strong online presence, create a professional EPK, and network with other local musicians who can recommend you to venues.

How much should a band charge for a gig?

Rates vary widely based on experience, location, and venue size. New bands might play for door deals or $100-300, while established local acts can command $500-2000+. Research local market rates and factor in your expenses.

What's the difference between a door deal and a guarantee?

A door deal means you get a percentage of ticket sales (often 70-80% after venue costs). A guarantee is a fixed payment regardless of attendance. Hybrid deals combine a smaller guarantee plus a percentage of sales above a threshold.

How far in advance should I book shows?

Most venues book 2-3 months in advance, though larger venues and festivals may book 6-12 months ahead. Start reaching out at least 3 months before your desired date.

What should be in my EPK?

Include: band bio, high-quality photos, music samples (3-5 songs), video links, press quotes/reviews, social media stats, and contact information. Keep it concise and professional.

Resources & Templates

• EPK Template
• Venue Contact Spreadsheet
• Performance Contract Template
• Show Promotion Checklist
• Stage Plot Creator
• Tour Budget Calculator

Getting Started

1. Build Your EPK: Create a professional electronic press kit
2. Research Venues: Identify venues that match your style and level
3. Network Actively: Connect with other bands and venue staff
4. Start Small: Book local shows to build experience and reputation
5. Deliver Quality: Always be professional and exceed expectations
6. Follow Up: Thank venues and maintain relationships

Expert Tips

• Always arrive early and be professional
• Bring your own fans - venues want bands that draw crowds
• Treat venue staff with respect and gratitude
• Promote your shows heavily on social media
• Collect email addresses at every show
• Record and share quality live performance videos
• Build relationships with other bands for show swaps
• Keep detailed records of venue contacts and show history
• Always fulfill your promotional commitments
• Follow up with thank you notes after successful shows

Next Steps

Ready to book more gigs and build your live performance career? Explore our detailed guides, download our templates, and start implementing professional booking strategies today.